SEO content refers to the content of your website or blog. This can be in the form of the text on your web pages or blog posts, or the images, navigation bars and blog sidebars, all of which affect your search engine ranking. It can also include small business article marketing services to advertise your business web-wide. How do you make the best use of these components of your website or blog?
You could use professional SEO companies with their promises of page #1 listings (how can they guarantee this to everyone?) or professional article ghostwriters. However, nobody can guarantee you success. What they should be doing is guaranteeing you good education, and teaching you how to write your own web content, how to look after your own SEO content an how to look after your article marketing yourself.
SEO Content: What is it?
SEO content refers to the visible and invisible (to humans) components of your website or blog. The visible SEO content comprises the text, images and tables on your website, and also the sidebars of your blog. The text includes the title of your page, the header for the page and any sub-headers, and also HTML links to internal and external web pages.
Few people understand how to optimize such SEO content. That is likely because they have no understanding of Google and the robots it uses to assess your website. It is not my purpose here to explain how Google indexes individual web pages rather than entire domains, nor how it ranks individual pages in the SERPS. That is because I do not know, and neither does anybody else but a few Google employees.
The best we can do is observe and draw conclusions. Here is what that observation has told me:
Keywords & Keyword Density
Keywords are not important. Well, they are, but only if you have too many. Keyword stuffing is poison to your entire website, while restraint in their use will pay dividends in your ranking. Forget keyword density and write naturally, while using your keyword phrase where appropriate – but not too much.
2% KD is too much. 1% is too much unless the text reads well using it, and that level of use of keyword is necessary. 0.5% is not too little if that is all that is needed, and 0% can also gain you a Page #1 listing. The point is that keywords should be used where appropriate, but not just to meet some mythical figure. 0% can be fine if the algorithms can assess the topic and main emphasis of your page.
Note where and how frequently I use the main keyword ‘SEO content‘ in this article. It is 1.05%, and used only where it appears natural to do so.
Article Marketing Services
Article marketing services are designed to write articles on you topics, and then submit them to several article directories in your name. Sometimes the name of the original author or article ghostwriter must remain, but this does not change the benefit of the service to you. Your landing page URL still remains in the resource and anywhere else you have published it meantime.
In spite of what many say, article marketing is live and kicking. It is still possible to publish articles in a large number of directories, each article containing your advert at the bottom in the form of an ‘Author Resource.’ You get the benefit of your article being published by every site that copies it. Every copy is not only a potential backlink, but also a potential click to your site.
Relevance of Article Clicks and Backlinks
The benefits from the clicks and backlinks from your published articles might seem lost on most laymen because they are not obvious. Each link can contribute to your Google ranking – if it is published on a page relating to your target web page. If it is not, then such links can harm you.
For example, a backlink to your dog training page from a PageRank 2 page on the topic of dog breeds is better than a backlink from a PR8 page on SEO. In fact, while the former might contribute to a higher ranking, the latter will help your page to be delisted. Relevance is all-important.
Were you to receive just one tip on SEO, then it would be to remove every link to each individual web page that is not directly related to its subject matter. SEO content and article marketing involve more than just writing. They relate to content, relevance and how search engines work.
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