Launching a website in a specific niche is not enough; it will not generate traffic itself. You are required to work on traffic generation as well. There are different methods being applied for the purpose. Different site owners, companies or site promoters can apply different methods. Some may use social media networks for the traffic generation and some may prefer using blogging as their source of traffic. One of the most popular and being widely used method is Search Engine Optimization. It is considered as one of the most effective methods to drive huge traffic to the site by large numbers of marketing companies and site owners.
SEO is considered as one of the most efficient result oriented methods to get large numbers of users. SEO can provide different results for different sites. One of the most important and most helpful factors in the SEO of a site is the website itself. The domain name of the site, keywords being used, layout of the site, usability and effectiveness are some of the most important factors you should consider if you want to get huge numbers of visitors to your site. It means that a proper planning is required before launching the site or before even developing it. Keywords of a site play an extremely important role in the SEO of any site.
The keywords are the words which are used by the users in a search engine to search for the required or the relevant pages. These are considered as one of the best ways to increase the numbers of visitor to a site. These are the tags used in the web pages. Or you can say that these are one of the important elements of web pages. A page can be considered as a good page if it contains the proper information in an appropriate manner that visitor is looking for. So you are required to decide the proper keywords to add into the content of your web pages.
You cannot put just any keyword on any of your web pages. You are required to put most relevant keyword in the contents of your site. Whenever someone searches a keyword through Google, it considers few factors to fetch the relevant sites. A keyword itself is one of the most important ones. For example if someone is trying to get to a site which deals in used cars. He will search the keyword used cars on the Google, if your site has the relevant keywords on its web pages, Google will show it on its search results.
You have to make sure that you are using the most relevant keywords as per the items or services you are offering through your website. A site dealing in latest laptops should use the most relevant keywords to the laptop market which people may use to search. Using irrelevant keywords is of no use.
Other than the relevancy of the keywords, the density of the keywords is also very important. The keyword density deals with how many times a keyword should be used in the content of a page. Usually a 1% to 5% density is considered as a reasonable keyword density. It completely depends on the numbers of words you are using on the web page.