Effective Lead Generation through Digital Marketing

Results testify about reach in marketing. It is more so with Digital Marketing. All the digital strategies and media planning should show up in the end results. Businesses need quality needs and it is the responsibility of the digital marketers to provide them the numbers and quality in those numbers. As a digital marketer, if you are able to give high quality leads but few numbers or if you are able to generate a huge number of leads but lacking in quality in such leads, either of these does not serve the purpose.

Let us see the best ways how effective leads can be generated through digital marketing.

Good Funnel vs Bad Funnel

Funnel Marketing refers to the process of picking a prospect through a digital media and taking the potential customer through to the end process which is making the customer buy a product or service educating him about the [product or service all the way and sustaining his interest. The ultimate aim is to take the customer to the business end; that is to make him buy your product. 

A good funnel sustains the interest of the customer and retains him within the funnel which is a series of marketing and communication channels and platforms through to the product purchase. Backlinks are part of lead generation and hence buy backlinks to build a good funnel.

A bad funnel, on the other hand, has a lot of leakage in that it lets off customers during the prospecting stages. For example, customers would have read one or more articles and liked the brand but stopped engaging continuously with the brand in the run up. Eventually, this will not benefit the seller as no transaction is not made with the brand.

So, the choice of your digital marketing funnel constituents like ads, articles, blogs, landing page, etc., is important to the success of your digital marketing efforts and also the quality of leads generated.

Lead Generation through Funnel Marketing

Funnel Marketing is a Lead Generation technique for Projects Marketing. Digital marketers promoting projects and hi-tech solutions use Funnel Marketing for lead generation effectively as such projects and solutions require a great deal of awareness and understanding across multiple stages.

Funnel Marketing as a marketing process and lead generation tool require right planning and implementation. It involves gathering and putting together a lot of information in the form of Articles, White Papers, e-downloads, Case Studies and Landing Pages to be used as honey traps all through the funnel – right from the top to the bottom of the funnel. Technology Marketing requires great quality and accurate content that your potential readers and customers would not dare or afford to miss. Potential customers really appreciate such a great source of information available through the channels which are part of your Funnel Marketing because they are prepared and presented by real experts in the field. 

Great funnels qualify the customers with a more and more filtering process of continuously feeding them with useful information and segmenting them based on their responses and interactions. At the advanced stage of Funnel Marketing, you will find a good database of real and quality customers who really require your solutions. Buy quality backlinks and improve the quality of your leads.

ORM & Lead Generation

The bond between Online Reputation Management (ORM) and Lead Generation is strong in that a brand with a good reputation earns the respect of the market and at large, the society.  This, in turn, ensures a high rate of business conversion for your brand through increased interaction from your ads and other digital content.

A brand that enjoys high authority amongst its viewers or industry or society enjoys their trust which eventually leads to more leads, more prospects and more sales. At the same time, a brand that is poorly looked upon lacks credibility and lustre and thus eventually loses its database of potential customers. Online Reputation Management (ORM) is a process that has to be developed and nurtured to its full potential to derive its benefits. Online Reputation Management (ORM) is a very important tool that could never be compromised and jeopardized. Lest it will create a long lasting negative impression that will question the integrity of the brand and disturb its existence.

Hence, buy high quality backlinks and post quality content so that your end audiences value and interact with them. This way, you can generate quality leads with high conversion.

Conversion of Leads into Sales

Every customer who likes your content in a specific subject, field, topic or industry is a first level prospect for your business. But only those customers who have a real need and who really belong to your niche category will stay around your content and brand stories are your real prospects. They try to understand your brand better and be part or viewer or subscriber of your various branding processes with a real eye on your content, message and products whether for a short time or a long term. These prospects are those who will try your product and these are the people you had in mind while building your brand and creating your products.

In fact, in principle and in strategy you know their needs, traits and characteristics because they are targeted as recipients of all your marketing content and ultimately your products. They are your brand persona.

As you know them in your marketing vision and mission, create marketing channels, funnels and content that will reach these potential audiences and endear your brand to them. The closer you create your brand content and channels to their traits and presence, the higher your prospects of closing deals with them. 

Conclusion

If you are a person responsible for or involved in creating quality leads for your company or clients, first understand your products better. Know the products’ buying cycle and various stages involved in the marketing process. Products are of many types like convenience goods, shopping goods, specialty goods and unsought goods apart from technology intensive or high value products, projects and solutions. Every different product, service, project, or solution has to be promoted in their own set of channels and with approaches that fit their case.

Innovation and creativity are the show stealer all across but understanding each of these audiences right and intricacies involved in triggering interest in each of these audiences do matter in producing the desired results. Take the lead role in innovation and strategy and create leads in your own creative and effective way as possible.