The user experience a website provides is a crucial ranking factor for search engines like Google’s, which is why there’s such a close association between search engine optimization (SEO) and customer service. In today’s corporate world, the right SEO marketing strategies can give you a powerful leg up in expanding a small business. SEO refers to the use of specific strategies to boost a website’s ranking on search engine results pages (SERPs), and the main reason for adopting SEO-based marketing tactics — particularly as a small business — is to attract organic (non-paid) traffic.
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